Your tools work together. Your teams breathe again.
Custom workflows link your forms, CRM, emails and tools: information flows on its own, without copy-pasting or oversights.
Your teams lose time repeating the same actions
Many simple tasks are still done by hand: copying data, sending the same emails, creating tasks, following up, notifying.
These actions seem small, but they add up, create errors and slow down everyday work.
Automations built around your tools and your processes
We analyse the way you work, your tools and the steps that can be automated, then build workflows tailored to your organisation.
The goal: not another tool, but connecting the ones you already use.
A reliable workflow connects triggers, data and decisions
We clarify what triggers the process, which data flows, which actions run automatically and where a human validates.
Inputs
Triggers
Form, email, new lead, file, status change or API event.
Business data
Customer information, documents, statuses, CRM fields or content to transform.
Designed by Botello
Orchestration, with AI logic where useful
The workflow structures data, runs actions and notifies — with AI to classify, summarise or draft where useful.
- Visible, testable steps
- Error handling built in
- Human validation when needed
Results
Tools in sync
CRM, spreadsheets, emails, tasks and notifications stay consistent.
A more stable process
Less copy-pasting, fewer oversights and more consistent execution.
A customer form that triggers the whole process automatically
A prospect fills in a form. The workflow captures the information, feeds the CRM, notifies the team, creates a task and prepares a personalised email.
- 1Form submitted
- 2Data checked and structured
- 3Contact added to the CRM
- 4Notification sent to the team
- 5Task created in Notion, Trello, ClickUp or another tool
- 6Follow-up email prepared or sent
Every manual step removed saves time and makes your organisation more reliable.
Connect, transform, notify and sync your tools
Connect your tools
Link your forms, CRM, spreadsheets, emails, internal tools, APIs or databases.
Automate forms
Process incoming requests automatically and send them to the right place.
Send notifications
Alert the right people by email, Slack, WhatsApp or another channel as needed.
Sync data
Avoid double entry and keep several tools up to date automatically.
Generate documents
Automatically create emails, reports, files, contracts or documents from your data.
Build AI workflows
Add AI to certain processes to summarise, classify, draft or analyse information.
Useful automations for almost every team
Sales
Qualify leads, create follow-up tasks, send emails and notify the team.
Customer support
Classify requests, send initial replies, create tickets or escalate important cases.
Administration
Generate documents, fill in spreadsheets, archive files or automate recurring processes.
Marketing
Sync contacts, trigger campaigns, track conversions or generate reports.
Your automations connect the tools you already use
We start from your existing stack: connectors move information cleanly, without adding complexity.
Collect
Forms
Requests, leads, registrations
CRM
Contacts, statuses, opportunities
Structure
Google Sheets
Tables and tracking
Airtable
Operational databases
Notion
Docs and internal databases
Orchestrate
Trello
Cards and tasks
ClickUp
Projects and tracking
APIs
Internal tools
Notify
Slack
Team alerts
Customer messages
Emails
Replies and follow-ups
From your manual process to an automated workflow
Fewer manual tasks, fewer errors, smoother operations
- Time saved every day
- Fewer oversights and errors
- Better flow of information
- More reliable, faster processes
What you should know before automating a process
Does it replace my current tools?
No. It connects your existing tools and automates the actions between them.
Do I need a perfectly defined process first?
No. We help you clarify the process and define what can be automated.
Can AI be part of an automation?
Yes. Depending on the need, AI can summarise, classify, draft, analyse or enrich certain information.
Is it suitable for small businesses?
Yes. Even a small team saves a lot of time if tasks repeat every week.
Can you connect internal tools or APIs?
Yes, depending on the available access and the technical capabilities of your tools.
How much does an automation cost?
Quoted individually, based on complexity: tools to connect, number of steps, any AI logic. The first scoping call is free and without obligation.
How long until it goes live?
From a few days for a simple workflow to a few weeks for a complex process. Precise timeline at scoping.
Still have questions?
Tell us about your situation. We will get back to you and help you identify the most suitable solution.
You configure nothing. We deliver it ready to use.
Botello is not a self-service tool. We design, prepare and launch your solution end to end — you receive it up and running, tailored to your business.
What we do
- Analysis of your needs and your content
- Design of the assistant and its scope
- Connection to your sources and your tools
- Testing, tuning and go-live
- Monitoring, adjustments and continuous improvements
What you do
- Tell us what you need
- Approve the result
- Request adjustments whenever you like
Do you have a time-consuming process you would like to automate?
Tell us about the tasks you repeat and the tools you use. We will design the right workflow.