Your website finally answers its visitors
An AI chatbot built on your content answers your visitors the moment they hesitate and turns the curious into qualified leads.
Your visitors don't always find the information they need
Even on a well-structured website, visitors hesitate or leave before contacting you. The questions are often the same: services, pricing, timelines, terms, next steps.
An AI chatbot answers immediately, on your website, without tying up your team on every simple request.
A chatbot designed around your business, not a generic model
We build an assistant tailored to your content, offers and customers. It relies on your pages, documents and FAQs to answer consistently with your information.
It helps your visitors understand your services, find information — and points them to the right action.
A reliable web assistant starts with clean sources
The chatbot is an assistance layer on top of your content, with clear boundaries and planned human handover.
Inputs
Pages and FAQ
Your public content is structured to answer frequently asked questions.
Validated documents
Useful PDFs, guides or knowledge bases enrich the answers.
Designed by Botello
Controlled answers and visitor journey
The chatbot understands intent, answers from authorised sources and redirects when a request goes beyond its scope.
- Defined answer sources
- Tone aligned with your brand
- Out-of-scope questions redirected
Results
Guided visitors
Users find information and next steps faster.
Qualified requests
Promising cases are better understood before reaching your team.
Answer, orient, qualify and guide your visitors
Answer frequently asked questions
The assistant answers recurring requests based on your validated information.
Leverage your content
It relies on your pages, documents, FAQs or knowledge bases.
Guide visitors
It points users to the right pages, offers or next steps.
Capture qualified leads
Built-in form and the right questions: interested visitors become contacts for your team.
Recommend products or services
For an e-commerce or services website, it helps choose the most suitable offer.
Reduce support workload
It limits repetitive requests and frees up more time for what matters.
Useful chatbots for different types of websites
Service websites
Explain an offer, respond to objections and guide visitors towards getting in touch.
E-commerce
Help customers find a product, compare options or ask their questions before buying.
Schools and training
Answer questions about programmes, enrolment, requirements and upcoming sessions.
Information-rich websites
Let visitors find an answer quickly without browsing through every page.
The chatbot does the work. You stay in control.
Every project includes your admin console: you see everything and steer everything.
Conversations in full
Read back every exchange to understand what your visitors really ask.
Impact statistics
Messages, conversations, leads, frequent questions: impact is measured in real time.
Content under control
Add or fix the chatbot's knowledge: your updates apply immediately.
A widget in your brand
Colours, icon, welcome texts: the assistant fits your identity, not the other way round.
On the first of every month, a report that tells you everything.
The analyzer reads the month's conversations and emails a clear report: what your customers ask, what keeps coming back, what is missing.
- 01
Frequent questions
The requests that come up most, grouped and counted.
- 02
Topics and trends
The themes rising month over month, with peak hours.
- 03
Detected gaps
The questions left without a good answer, spotted from real signals.
- 04
Concrete recommendations
Five to ten precise, actionable steps drawn from your conversations.
Your online store deserves a salesperson, not an answering machine
Connected to your store: recommendations, add to cart, order tracking. Native Shopify, Klaviyo, Gorgias, WhatsApp Business.
- Product recommendations and bestsellers
- Add to cart inside the conversation
- Self-service order tracking
- Built-in promotions and newsletter
The chatbot answers with your own information
We connect your documents, FAQs, web pages or knowledge bases: the chatbot relies on validated information.
The result: a more reliable, more consistent assistant, better suited to your business.
From your content to a chatbot ready to use
A clearer, more responsive website that serves your visitors better
- Fewer of the same questions every day
- Answers available at any time
- Better visitor orientation
- A more modern, smoother experience
What you should know before building an AI chatbot
Does the chatbot replace my team?
No. It handles the simple requests that keep coming back. Complex cases are passed on to a person.
Can the chatbot use my documents?
Yes. Depending on the project, we can connect your documents, FAQs, web pages or knowledge bases.
Can the chatbot be integrated into my current website?
Yes. The chatbot integrates into your existing website, without rebuilding everything.
Is it suitable for a small website?
Yes, if your website keeps getting the same questions or if your visitors need guidance.
Can the chatbot recommend products?
Yes, especially for e-commerce websites or service catalogues, depending on the available data.
How much does a Botello chatbot cost?
Quoted individually, based on the content to connect, features and channels. The first scoping call is free and without commitment.
How long until it goes live?
From a few days to a few weeks, depending on content and features. You get a precise timeline right after scoping.
What does it require on our side?
Very little: access to your tools, one contact to validate answers, feedback during testing. We carry the rest.
Where does our data go and who can access it?
Your content remains yours. Data is hosted in Europe, access is limited to the project, and answers come only from sources you validate.
Still have questions?
Tell us about your situation. We will get back to you and help you identify the most suitable solution.
You configure nothing. We deliver it ready to use.
Botello is not a self-service tool. We design, prepare and launch your solution end to end — you receive it up and running, tailored to your business.
What we do
- Analysis of your needs and your content
- Design of the assistant and its scope
- Connection to your sources and your tools
- Testing, tuning and go-live
- Monitoring, adjustments and continuous improvements
What you do
- Tell us what you need
- Approve the result
- Request adjustments whenever you like
Want to add an AI assistant to your website?
Tell us about your business and the questions your visitors ask. We will design a chatbot that fits.